Problem & Solution

Why Blind Interviews?


How do icons guide us and impact our day-to-day lives?



Lack of clarity of new icons

What are all these icons used for?


Interview Questions:

  • Let them know about a 20-minute recorded interview about their plant buying habits
  • Say anything goes/make comfortable/no wrong answers


  • Empathize.

  • What’s the difference between what makes a product good vs. great?

Jess Tabac

UX Designer, just keeping it real

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