Problem & Solution

Why Blind Interviews?


How do icons guide us and impact our day-to-day lives?



Lack of clarity of new icons

What are all these icons used for?

Image courtesy of softwarehelpingdesign.com .

Interview Questions:

  • Let them know about a 20-minute recorded interview about their plant buying habits
  • Say anything goes/make comfortable/no wrong answers
  • Ask for clarification if needed
  • Ask a little about the person:
  • Where they live
  • Hobbies
  • Age
  • What they do as a living- to help find a link as to why they like plants
  • How often do you shop for plants?
  • How do you shop for…


  • Empathize.

  • What’s the difference between what makes a product good vs. great?

Jess Tabac

UX Designer, just keeping it real

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